OLG Playsmart.ca Website Redesign

 When designing PlaySmart, it was important to keep mobile in mind as well as the potential expansion of adapting to different languages. The PlaySmart site is a single instance of WordPress hosted on premise Beginning with English and French. To improve usability and increase visits from one of its largest groups: Chinese speakers, the site was later adapted to both Simplified and Traditional Chinese. The sole focus was to redesign the site with a strong focus on usability and inclusivity. 

Agency: ICF Olson |  Creative Director: Geoff Lee | Art Director: Bowie Shum | Account Director: Laura Guilia | Account Manager: Jessica Ylanko