RBC Blue Water Project - In Their Own Words

RBC Blue Water Project & RBC Believe in Kids

Ten Years. $50 Million. One Goal.

In 2007, RBC made a 10-year, $50 million commitment to the Blue Water Project to help everyone have access to drinkable, swimmable, and fishable water, in Canada and around the world. RBC wanted a campaign that communicates and raise awareness to the cause.

Agency: Entrinsic |  Creative Director: Anthony Wolch, Andrew Skoojah | Art Director: Dorota Kepka | Copywriter: Tara Wright, Kyle Carpenter | Designer: Bowie Shum | Account Director: Gavin Wiggins