Raise Your Voice

An innovative new campaign is encouraging people in and around Toronto to give their vocal chords a workout in support of Women’s College Hospital. The Women’s College Hospital Foundation has teamed up with pop rocker Avril Lavigne for the Raise Your Voice initiative. This mobile trailer/recording booth travels around different parts of Toronto allowing a chance for people to raise their voice and record their version of Avril Lavigne's "Keep holding on"; in support of Women's College Hospital and the future of health care and research for women. People can either sing along to Avril's song online or in this mobile booth.

Media Coverage: https://www.toronto.com/news-story/4112782-raise-your-voice-with-avril-lavigne-at-women-s-college-hospital/

Agency: Entrinsic | Creative Director: Anthony Wolch | Art Director: Dorota Kepka | Designers: Bowie Shum, Michelle Chiu